MASMI Web Forum 

Online forum-like discussion, usually lasting 3-10 days. It is comprised of 10 or more participants who have been recruited according to screening criteria to participate in a discussion online.

Respondents log-in asynchronously, at time convenient to them to take part in the discussion. Moderator leads the discussion, asking questions, probing for clarification and engaging the respondents into active dialogue.

Clients observe the discussion without being seen, logging-in at their own convenience.

ONLINE QUALITATIVE APPROACH HAS THE FOLLOWING BENEFITS: