News

Case Study MILLENIALS

Did you know that for Millennials sharing/liking links to the brand or product website posted by friends on Facebook are equally convincing and reliable recommendations as the direct WOM?

To buy a domestic or foreign product?

Correlation between purchasing domestic products and economic prosperity of a nation is not a new idea, in Serbia as well as in the rest of the world. While the nature of this correlation was differently interpreted, and thus the idea of stimulating purchase of domestic products was either supported or refuted, the fact is that the perception of a product as domestic or foreign has an impact on behaviour of a number of consumers. Brands on boths sides of the border are forced to embrace the challenges brought about by globalization. Local companies are competing at the market with global competitors and, while domestic origin of a product within Serbia may (as we shall see, depending on various factors), be an advantage – it is either of no importance or even has negative impact at a foreign market. At the same time, foreign (often more accurately defined as international) companies may be faced with issues in reaching consumers whose preferences may be strongly inclined to domestic...

MASMI research group in partnership with Strategir

It is our pleasure to announce partnership between MASMI research group and Strategir – one of the leading companies in the area of application of exclusive research technologies such as virtual shelves and eye tracking monitoring for products and packages testing, products shelves positioning and similar research goals. This partnership will provide a broad range of modern and proven product testing techniques to a growing number of clients of the MASMI group at new and speedily growing markets throughout Eastern...

Quali gets new suit

Internet communication and social networks have an increasing impact, not only on lives of individuals, but on economic trends as well. Transition to on-line communications has become a trend long ago, both in marketing and research activities. Market research services are undergoing turbulent changes caused by the emergence of new data collection techniques on the one hand, and increasingly limited research budgets on the other. These trends resulted in advancement of quantitative and qualitative methods using tools for more efficient and cost effective data collection, overcoming geographical barriers and facilitating recruitment of target groups which are difficult to...