Did you know that for Millennials sharing/liking links to the brand or product website posted by friends on Facebook are equally convincing and reliable recommendations as the direct WOM?
You know of Millennials. You know that they are young, have grown up on the Internet, are constantly on FB and cannot live without their smartphone. Seemingly, we know enough about them to address them. But if you have tried to get their attention you know that it is not so easy.
In 2014 MASMI conducted a study using the latest online Bulletin Board methodology MASMI Web Forum, with an aim to further explore how the world actually looks like from the perspective of Millennials.
Fell free to download the whole Millennials Case Study Presentation.