[Job opening] MASMI Head of Quantitative Insights – November 2017

MASMI is a group of full-service marketing and social research companies across Central/Eastern Europe and the Middle East. We have offices in: United Kingdom (head-office), Cyprus, Russia, Poland, Hungary, Croatia, Saudi Arabia, Serbia, Belarus, Ukraine and soon also Israel. MASMI believes in the philosophy of partnering with clients: We listen to clients and customize our approach to meet clients’ needs. MASMI’s leading edge research tools, along with our ability to adapt new methodologies in collection and analysis, offer a wide range of solutions to realize clients’ business objectives.   MASMI Belgrade (Serbia) is looking for a Head of Quantitative Insights This role will suit someone who is great at managing clients, enjoys delivering insights and overseeing teams on projects.   Key Duties include: Proposal writing and pitch presentations Deep knowledge of a range of quantitative techniques, with potential to advance research methodologies and customize them based on the clients’ needs Establishing strong relationships with clients to encourage repeat business, including active engagement of new clients Overseeing and ensuring the smooth and timely delivery of results to clients Managing and overseeing the team of quantitative researchers and helping them to grow and develop Although focused on leading the team and growing the business, you will also be involved in leading projects (project management, data analysis, preparing actionable insights, adding value to research results, and presenting to clients) in what is a fast paced and sometimes challenging environment Required Qualifications: Strong background in quantitative research (mixed background of quantitative and qualitative research methods is an advantage) Strong proposal and presentation skills Experience across a range of sectors would be an advantage...

[Job opening] MASMI Head of Quantitative Insights – November 2017

MASMI is a group of full-service marketing and social research companies across Central/Eastern Europe and the Middle East. We have offices in: United Kingdom (head-office), Cyprus, Russia, Poland, Hungary, Croatia, Saudi Arabia, Serbia, Belarus, Ukraine and soon also Israel. MASMI believes in the philosophy of partnering with clients: We listen to clients and customize our approach to meet clients’ needs. MASMI’s leading edge research tools, along with our ability to adapt new methodologies in collection and analysis, offer a wide range of solutions to realize clients’ business objectives.   MASMI Belgrade (Serbia) is looking for a Head of Quantitative Insights This role will suit someone who is great at managing clients, enjoys delivering insights and overseeing teams on projects.   Key Duties include: Proposal writing and pitch presentations Deep knowledge of a range of quantitative techniques, with potential to advance research methodologies and customize them based on the clients’ needs Establishing strong relationships with clients to encourage repeat business, including active engagement of new clients Overseeing and ensuring the smooth and timely delivery of results to clients Managing and overseeing the team of quantitative researchers and helping them to grow and develop Although focused on leading the team and growing the business, you will also be involved in leading projects (project management, data analysis, preparing actionable insights, adding value to research results, and presenting to clients) in what is a fast paced and sometimes challenging environment Required Qualifications: Strong background in quantitative research (mixed background of quantitative and qualitative research methods is an advantage) Strong proposal and presentation skills Experience across a range of sectors would be an advantage...

MASMI on ICSD 2017 Conference

The Faculty of Management of the Belgrade Metropolitan University has organised The Second International Scientific Conference: INNOVATION COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT – ICSD 2017. on May 25th 2017. For this conference, Ms. Tatjana Mamula, the director of the Masmi research agency, has created, together with Ms. Barbara Blazanin, a paper covering the exciting area of neuromarketing titled: “Are we buying rationally or impulsively? What actually happens in the consumer’s mind and what does neurotechnology reveal?” The following is excerpt from the paper, and you can also download the paper in PDF. Neuromarketing is complementary to traditional methods which are based on verbal reports – it presents an approach that sheds light on new aspects of psychological phenomena, basically – consumer behaviour of an individual. Proponents believe that neuromarketing techniques such as EEG and eye tracking shed light on the unconscious, emotional processes which are the main aspect of consumer behaviour. On the other hand, we know that conscious, cognitive processes play an important role in the control of emotions. Therefore, the main research question is – how does consumer behaviour (under the influence of conscious or unconscious processes) impact cognitive and emotional factors. Analysis of existing research have led to the conclusion that consumer behaviour is always, to some extent, influenced by both the conscious and unconscious processes as well as emotional and cognitive factors. For this reason, so as to make a full analysis of the tested phenomena, the multimedia aspect is a must. The Theoretical standpoint of MASMI research agency , based on the use of the Brainster EEG based Neuromarketing platform represent a combination of traditional methods and neuromarketing, which...

MASMI na konferenciji ICSD 2017

Fakultet za menadžment Metropoliten univerziteta u Beogradu je organizovao 25. maja 2017. godine Drugu međunarodnu naučnu konferenciju: Innovation, Competitiveness and Sustainable Development (ICSD 2017, Belgrade). Za ovu konferenciju, Tatjana Mamula, direktorka agencije Masmi je pripremila rad kreiran u saradnji sa Barbarom Blažanin na temu neuromarketinga: “Da li kupujemo racionalno ili impulsivno? Šta se zaista događa u umu potrošača i šta nam neurotehnologija otkriva?” U nastavku možete pročitati izvod a kompletan rad na engleskom jeziku je dostupan za preuzimanje. Neuromarketing is complementary to traditional methods which are based on verbal reports – it presents an approach that sheds light on new aspects of psychological phenomena, basically – consumer behaviour of an individual. Proponents believe that neuromarketing techniques such as EEG and eye tracking shed light on the unconscious, emotional processes which are the main aspect of consumer behaviour. On the other hand, we know that conscious, cognitive processes play an important role in the control of emotions. Therefore, the main research question is – how does consumer behaviour (under the influence of conscious or unconscious processes) impact cognitive and emotional factors. Analysis of existing research have led to the conclusion that consumer behaviour is always, to some extent, influenced by both the conscious and unconscious processes as well as emotional and cognitive factors. For this reason, so as to make a full analysis of the tested phenomena, the multimedia aspect is a must. The Theoretical standpoint of MASMI research agency , based on the use of the Brainster EEG based Neuromarketing platform represent a combination of traditional methods and neuromarketing, which provide answers to various issues on the attitude of consumers towards advertising....

Kakve su putne navike građana Srbije?

Agencija za istraživanje tržišta i javnog mnjenja MASMI iz Beograda je u februaru 2017. godine sprovela istraživanje sa ciljem sticanja uvida u navike putovanja građana Srbije. Istraživanje je sprovedeno metodom online upitnika (CAWI), na nacionalno reprezentativnom uzorku od 420 ispitanika starosti između 18 i 45 godina, saopšteno je iz ove agencije. Upitnikom su obuhvaćena relevantna pitanja u vezi sa izborom destinacija, motivima putovanja, kao i načinima organizacije putovanja, smeštaja i izbora transporta. Na osnovu nalaza ovog istraživanja može se zaključiti da se i turisti u Srbiji približavaju svetskim trendovima u pogledu proboja novih tehnologija u organizovanju putovanja i korišćenja pristupačnog privatnog smeštaja i jeftinijih varijanti transporta i kada su u pitanju putovanja u inostranstvo.       Izdvajamo neke od interesantnijih rezultata: Očekivano, na prvom mestu inostranih destinacija je Grčka (44%) dok je Crna Gora druga sa 18% ispitanika. Motivi putovanja se, isto, razlikuju – ovo istraživanje je pokazalo izmešanost motiva za putovanja, ili drugačije rečeno “hibridnost” turizma, koja ga približava “mobilnosti”. Ključne karakteristike turističkog doživljaja, kao što su odmor, rekreacija, razgledanje i uživanje, kombinuju se sa svakodnevnim iskustvima, uključujući porodične obaveze, posao, verske običaje i dr. Tako, 53% onih koji putuju lokalno to čini radi posete rodbini i prijateljima, što se može razumeti kao veza između turizma i migracija, odnosno kao neka vrsta mobilnosti koja kombinuje zadovoljstvo i društvene obaveze. Drumski saobraćaj i dalje dominira a avionski prevoz je koristilo 27% ispitanika. Duži tekst možete pogledati na sajtu...